If You Have Multi-Unit Challenges, You Need the MUFC

I was reflecting on how I first found out about the Multi-Unit Franchising Conference (MUFC). I remember talking with a franchisee who had attended the MUFC and served on the conference advisory board. He was someone I trusted, and we spoke about franchising all the time.

He told me how the MUFC was made for franchisees. He explained how the agenda was built by an advisory board made up entirely of franchisees. These were franchise operators who wanted to tackle the kinds of issues that keep franchisees up at night. They wanted to provide tactics and strategies to help solve some of those challenges.

When I registered for my first conference, I didn’t know what to expect. The first event was a franchisee-only meet and greet. I was so impressed to be welcomed by so many multi-unit and multi-brand franchisees of all sizes.

This was the beginning of my love affair with the MUFC. The rest of the conference was filled with great keynote speakers, sessions, and information to help me successfully grow my network. Each day was packed with timely topics, great speakers, and panel discussions led by multi-unit franchisees.

The networking was amazing and allowed me to meet some of the most successful franchisees in the industry.

We all talk about investing in our businesses the way we should. Getting to scale is always a goal for franchisees who want to build wealth for themselves and their families. Do you ever think about investing in yourself to continue to gain knowledge and learn best practices from some of our industry’s elite?

The MUFC is the best investment I have made. I have not only educated myself more on this great business, but also gained new friends who are now part of my franchisee family.

If you have never been to the Multi-Unit Franchising Conference, I strongly suggest you make the investment to attend.

I look forward to seeing you in Las Vegas, March 24–27.

Mitch Cohen
MUFC 2026 Chair