4 Trends for Hourly Workers

By: Multi-Unit Franchisee | 7,891 Reads | 6 Shares

%3Cp%3ESnag%2C+the+hourly+work+platform+that+helps+connect+employees+to+employers%2C+held+its+annual+HourMinds+conference+earlier+this+year.+The+event+brought+together+more+than+350+industry+experts+and+enthusiastic+employers+who+came+together+to+trade+tips%2C+tricks%2C+and+stories+from+the+frontlines.%3C%2Fp%3E%0D%0A%3Cp%3EThis+year%27s+event+saw+four+primary+trends+occurring+in+the+hourly+worker+space.+Here%27s+what+was+buzzing+at+the+conference.%3C%2Fp%3E%0D%0A%3Ch2%3E1.+Flexible+work+is+here+to+stay%3C%2Fh2%3E%0D%0A%3Cp%3EIn+the+age+of+Uber+and+Lyft%2C+the+gig+economy+is+here+to+stay.+But+it+goes+beyond+on-demand+drivers+and+Millennial+workers.+The+conversation+in+a+panel+on+shift+optimization+revolved+around+how+gig+work+is+affecting+everyone+in+the+hourly+workforce%2C+as+well+as+how+employers+share+shifts.+Brands+using+on-demand+shift-staffing+tools+agree+there+are+still+a+few+growing+pains.+But+they+believe+%22it%27s+the+right+battle+to+fight%22+in+the+war+for+talent.%3C%2Fp%3E%0D%0A%3Ch2%3E2.+%22Underemployment+is+more+than+a+trend--it%27s+a+crisis%22%3C%2Fh2%3E%0D%0A%3Cp%3EWorkers+desperately+need+more+hours+and+employers+are+realizing+that+underemployment+is+the+new+%28scary%29+normal.+After+surveying+2%2C000+hourly+workers+earlier+this+year%2C+Snag+discovered+just+how+much+this+trend+was+growing.+Now+employers+are+sharing+their+own+tactics+for+ensuring+their+employees+are+getting+enough+shifts.+From+offering+extra+hours+as+a+perk+to+testing+out+more+effective+scheduling+techniques%2C+employers+are+learning+that+tackling+underemployment+is+key+to+solving+its+symptoms--such+as+high+turnover+and+low+app+flow.%3C%2Fp%3E%0D%0A%3Ch2%3E3.+Data+is+your+secret+recruiting+weapon%3C%2Fh2%3E%0D%0A%3Cp%3EHaving+the+right+data+can+make+all+the+difference+when+it+comes+to+%3Ca+href%3D%22http%3A%2F%2Fmarketing.snagprod.com%2Femployers%2Ferc%2Farticle%2Finfographic-2018-summer-hiring%2F%22+target%3D%22_blank%22+rel%3D%22noopener%22%3Efinding+the+workers+you+need+for+your+business%3C%2Fa%3E.+We+heard+firsthand+how+managers+are+diving+into+their+recruiting+funnel+metrics+in+Snag--including+time+to+fill%2C+retention+rate%2C+etc.--in+order+to+improve+processes+and+drive+greater+frontline+efficiency.%3C%2Fp%3E%0D%0A%3Cp%3EBeing+able+to+hone+in+on+where+their+process+needed+the+most+attention+gave+major+brands+the+chance+to+cut+down+on+applicant+drop-off+and+gave+their+location+managers+the+info+they+needed+to+make+smarter+hiring+decisions.+There%27s+always+room+to+improve.+Having+visibility+across+your+entire+recruiting+funnel+performance+helps+your+team+prioritize+the+highest-impact+areas+and+solve+for+real+root+cause--not+symptoms.%3C%2Fp%3E%0D%0A%3Ch2%3E4.+Stand+out+with+better+employer+branding%3C%2Fh2%3E%0D%0A%3Cp%3EThe+equation+is+simple%3A+happier+%3Cstrong%3Efrontline+workers+%3D+happier+customers%3C%2Fstrong%3E.+It%27s+all+part+of+the+%22Virtuous+Cycle+of+Enlightened+Hospitality%2C%22+as+Danny+Meyer+put+it+at+HourMinds+2017.+This+year+it+was+clear+companies+are+doubling-down+on+employer+branding+to+attract+and+retain+those+happy+employees.%3C%2Fp%3E%0D%0A%3Cp%3EFrom+internal+rollout+campaigns+to+website+overhauls+to+in-store+banners%2C+brands+are+putting+frontline+workers+front-and-center.+They%27re+differentiating+themselves+more+on+workplace+culture+and+opportunity+vs.+wages...and+they%27re+hoping+to+see+it+pay+off+in+greater+employee+loyalty+and+engagement.%3C%2Fp%3E%0D%0A%3Cp%3EAs+Scott+Colosi%2C+president+%26amp%3B+CFO+of+Texas+Roadhouse+believes%3A+%22If+you%27re+proud+to+work+for+any+organization%2C+you%27re+going+to+be+more+engaged.%22%3C%2Fp%3E

Published: November 7th, 2018