Culture is Critical to Success

Culture is Critical to Success

By: Kendall Rawls | 5,117 Reads | 45 Shares

Culture is Critical to Success

%3Cp%3EWhy+is+corporate+culture+so+important+for+a+successful+business%3F+Before+we+answer+that%2C+we+have+to+first+identify+what+culture+is.+According+to+Investopedia.com%2C+%26ldquo%3BCorporate+culture+refers+to+the+beliefs+and+behaviors+that+determine+how+a+company%27s+employees+and+management+interact+and+handle+outside+business+transactions.%26rdquo%3B%3C%2Fp%3E%0D%0A%3Cp%3EFrom+our+experience%2C+culture+is+critical+%26ndash%3B+it+breeds+a+winning+team+and+provides+the+foundation+for+employee+commitment%2C+performance+standards%2C+and+accountability.+In+the+absence+of+culture%2C+employees+and+managers+interpret%2C+or+in+other+words%2C+make+their+own+decisions+on+the+behaviors+and+attitudes+required+to+please+or+accommodate+their+respective+supervisors.+As+a+result%2C+culture+confusion+happens%2C+and+everyone+begins+to+row+in+different+directions.+Employees+do+not+know+how+to+act+so+they+do+whatever+is+necessary+to+survive%2C+diminishing+value+of+your+organization.%3C%2Fp%3E%0D%0A%3Cp%3EIt+is+often+obvious+when+employees+are+engaging+in+behavior+representative+of+not+knowing+the+culture+of+your+multi-unit+franchisee+organization+or%2C+if+there+is+a+lack+of+culture+present.+You+can+see+this+when+walking+into+a+location+and+spending+some+time+watching+employee+interaction%2C+you+can+see+wildly+differing+behaviors+and+attitudes+in+their+work.+Another+common+scenario+is+the+presence+of+%26ldquo%3Bturf+wars%26rdquo%3B+between+managers+and+departments.+Varying+attitudes%2C+behaviors%2C+and+processes+in+a+setting+where+you+are+attempting+to+accomplish+one+goal+can+be+devastating+to+teamwork+and+productivity.%3C%2Fp%3E%0D%0A%3Cp%3ESo+how+do+get+your+employees+on+board+with+your+franchise+culture+%28or+perhaps+how+do+you+create+one%29%3F+Simple%2C+take+stock+of+what+you+have+compared+to+the+following+key+characteristics%3A%3C%2Fp%3E%0D%0A%3Cul%3E%0D%0A%3Cli%3ECommitment+to+non-negotiables%3C%2Fli%3E%0D%0A%3Cli%3EIdentified+core+values%3C%2Fli%3E%0D%0A%3Cli%3ECore+operating+procedures%3C%2Fli%3E%0D%0A%3Cli%3EReasonable+performance+expectation%3C%2Fli%3E%0D%0A%3Cli%3EAccountability%3C%2Fli%3E%0D%0A%3Cli%3EEstablished+vision+for+business+development+and+growth%3C%2Fli%3E%0D%0A%3Cli%3EDedication+to+training%2C+technology%2C+and+facilities%3C%2Fli%3E%0D%0A%3Cli%3ECommitment+to+recruit%2C+train%2C+and+retain+highly+qualified+support+management%3C%2Fli%3E%0D%0A%3Cli%3ECommitment+to+mentoring+successors+for+every+critical+management+position%3C%2Fli%3E%0D%0A%3C%2Ful%3E%0D%0A%3Cp%3EIn+the+absence+of+these+characteristics+not+only+will+you+struggle+to+know+who+your+employees+really+are+%28what+kind+of+talents%2C+values%2C+or+common+principles+they+share+to+be+a+part+of+the+team%29.+In+addition%2C+they+will+not+be+able+to+perform+to+performance+standards.+Therefore%2C+suggestions+for+consideration+when+developing+or+updating+your+franchise+culture+include%3A%3C%2Fp%3E%0D%0A%3Cul%3E%0D%0A%3Cli%3EEvaluate+your+culture%3C%2Fli%3E%0D%0A%3Cli%3EEngage+in+strategic+planning%3C%2Fli%3E%0D%0A%3Cli%3ECore+value%2C+mission%2C+vision%3C%2Fli%3E%0D%0A%3Cli%3E3+objectives+critical+to+fulfillment+of+vision%3C%2Fli%3E%0D%0A%3Cli%3EAction+steps+with+responsible+parties+to+achieve+objectives%3C%2Fli%3E%0D%0A%3Cli%3EConfirm+job+descriptions%2C+performance+expectations%2C+and+compensation+plans+are+in+alignment+with+strategic+planning+outcomes%3C%2Fli%3E%0D%0A%3Cli%3EDevelop+a+bench+strength+development+program%3C%2Fli%3E%0D%0A%3Cli%3EIdentify+existing+leadership+talent%3C%2Fli%3E%0D%0A%3Cli%3ECoach+individuals+based+on+behaviors+and+attitudes%3C%2Fli%3E%0D%0A%3Cli%3EIntegrate+industrial+psychology+into+culture+to+enhance+communication+and+leader+influence%3C%2Fli%3E%0D%0A%3Cli%3EIdentify+talent+void%3C%2Fli%3E%0D%0A%3Cli%3ERecruit+based+on+identified+organizational+core+values%2C+behaviors%2C+and+attitudes+consistent+with+the+culture%3C%2Fli%3E%0D%0A%3C%2Ful%3E%0D%0A%3Cp%3EAs+you+can+see%2C+culture+is+a+critical+part+of+all+aspects+of+your+business.+From+recruiting+and+retention%2C+operating+efficiencies%2C+and+driving+value%2C+culture+should+be+considered+a+core+foundation+of+your+operating+strategy.+Without+it%2C+and+your+employees+all+on+board+with+it%2C+you+minimize+the+value+of+your+multi-unit+franchisee+organization%2C+and+potentially+set+yourself+up+for+failure.%3C%2Fp%3E%0D%0A%3Cp+style%3D%22border-top%3A+1px+solid+%23DDDDDD%3B+padding-top%3A+5px%3B%22%3E%26nbsp%3B%3Cem%3E%3Cstrong%3EKendall+Rawls%3C%2Fstrong%3E+knows+and+understands+the+challenges+that+impact+the+success+of+an+entrepreneurial+owned+business.+Her+unique+perspective+comes+not+only+from+her+educational+background%3B+but%2C+more+importantly%2C+from+her+experience+as+a+second-generation+family+member+employee+of+The+Rawls+Group+-+Business+Succession+Planners.+For+more+information%2C+visit+%3Ca+href%3D%22http%3A%2F%2F%22%3Ewww.rawlsgroup.com%3C%2Fa%3E+or+email+%3Ca+href%3D%22mailto%3Ainfo%40rawlsgroup.com%3Fsubject%3D%22+target%3D%22_blank%22+rel%3D%22noopener%22%3Einfo%40rawlsgroup.com%3C%2Fa%3E.%3C%2Fem%3E%3C%2Fp%3E
Published: November 21st, 2018

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