Two Restaurant Brands That Changed Their Recruiting Strategy

By: Multi-Unit Franchisee | 4,462 Reads | 8 Shares

%3Cp%3EHourly+recruiting+is+evolving.+Competition+continues+to+intensify+and+applicants+have+far+more+available+opportunities.+What+worked+before+no+longer+works+today.%26nbsp%3B%3C%2Fp%3E%0D%0A%3Cp%3EIf+you+want+to+stay+relevant%2C+you+need+to+reevaluate+your+approach+and+get+more+strategic--which+is+why+more+organizations+are+turning+to+a+%3Cstrong%3Epay-for-performance%3C%2Fstrong%3E+approach+to+hourly+recruiting.%3C%2Fp%3E%0D%0A%3Cp%3EYou%27ve+heard+all+the+buzzwords%3A+performance+recruiting%2C+transactional+sourcing%2C+cost-per-click%2C+pay-per-click...+but+what+exactly+is+a+pay-for-performance+recruitment+strategy%3F+And+is+it+right+for+you%3F%3C%2Fp%3E%0D%0A%3Cp%3ESnag%2C+one+of+the+largest+platforms+for+hourly+work%2C+recently+%3Ca+href%3D%22https%3A%2F%2Fwww.snag.co%2Femployers%2Fppc-recruiting-strategies%2F%22+target%3D%22_blank%22+rel%3D%22noopener%22%3Esat+down%3C%2Fa%3E+with+Shannon+Locklear+of+%3Cstrong%3EBob+Evans+Restaurants%3C%2Fstrong%3E+and+Brett+Bunce+of+%3Cstrong%3ECracker+Barrel+Old+Country+Store%3C%2Fstrong%3E+for+a+deep-dive+on+pay-for-performance+%28P4P%29+recruiting.+Both+of+these+iconic+brands+are+at+the+forefront+of+hourly+recruitment%2C+and+they%27ve+both+fully+embraced+this+rising+model.%3C%2Fp%3E%0D%0A%3Cp%3EWhat+outcomes+are+Locklear+and+Bunce+seeing%3F+Here+are+just+a+few+highlights%3A%3C%2Fp%3E%0D%0A%3Cp%3E%3Cstrong%3ESpend+Optimization.%3C%2Fstrong%3E+Recruiting+is+far+more+strategic+when+you+have+the+ability+to+set+the+budget+and+avoid+surprises.+When+embracing+a+performance-based+model%2C+you+pay+per+click.+This+means+you+have+the+ability+to+scale+efforts+and+effectively+target+markets+with+the+most+need.+The+flexibility+to+scale+spend+offers+significant+value.+Rather+than+spreading+dollars+across+evergreen+postings%2C+with+pay+per+click+%28PPC%29+you+have+the+ability+to+easily+sponsor+or+support+a+location+that%27s+having+an+issue.%3C%2Fp%3E%0D%0A%3Cp%3E%22You+can+work+with+your+account+manager+and+set+max+amounts+based+off+high+or+low+need%2C%22+says+Locklear.+%22With+a+performance+model%2C+you+have+a+monthly+budget+spend%2C+and+we%27ve+come+in+under+budget+each+month.+This+allows+us+to+help+locations+in+need+more+effectively.%22%3C%2Fp%3E%0D%0A%3Cp%3E%3Cstrong%3EImproved+Engagements.%3C%2Fstrong%3E+When+you%27re+able+to+utilize+targeting+tools%2C+you+noticeably+increase+your+ability+to+attract+interested+and+invested+applicants.+For+both+Bob+Evans+and+Cracker+Barrel%2C+the+shift+in+recruiting+is+empowering+operators+to+focus+on+the+candidates+they+get%2C+rather+than+worrying+about+how+they+get+them.+Based+on+app+flow+and+actual+hiring%2C+performance-based+recruiting+provides+you+with+the+data+needed+to+clearly+identify+which+stores+have+the+most+need.%3C%2Fp%3E%0D%0A%3Cp%3EEngagement+is+crucial+in+today%27s+market.+%22There%27s+a+lot+of+interest+in+finding+the+next+best+place+when+people+are+not+happy+where+they+are%2C%22+says+Bunce.+%22And%2C+it%27s+easy+to+find+jobs.+We+need+to+work+through+the+interest+to+see+if+it%27s+the+right+fit+for+both+parties.+It%27s+about+engagement%2C+culture%2C+and+training.%22%3C%2Fp%3E%0D%0A%3Cp%3E%3Cstrong%3EBrand+Management.%3C%2Fstrong%3E+By+transitioning+to+a+performance-based+approach%2C+both+brands+have+more+centralized+control+over+employer+brand+marketing.+%22We+work+with+our+marketing+department+to+make+sure+that+our+brand+is+consistent%2C%22+says+Bunce.+%22One+thing+that+has+been+a+differentiator+has+been+reviewing+our+ad+language%2C+so+that+our+descriptions+are+engaging+and+match+up+with+search+keywords.+It+makes+sure+that+we+are+representing+who+we+are+from+a+corporate+culture+standpoint.%22%3C%2Fp%3E

Published: January 1st, 2019