What You Do and Why You Do It

What You Do and Why You Do It

By: Dan Iosue | 7,945 Reads | 29 Shares

What You Do and Why You Do It

%3Cp%3EHave+you+ever+been+asked+what+you+do+for+a+living%3F+Rhetorical+question%2C+yes%2C+but+one+that+is+often+asked+in+social+gatherings%2C+and+even+from+customers+and+vendors+who+may+not+truly+understand+what+you+do.+Even+though+they+know+you+are+in+the+%22franchise%22+business+and+own+your+own+thing%2C+there+is+mystery+around+exactly+%22what%22+you+do.+The+answer+traditionally+leads+into+the+generalities+of+the+%22tactical%22+things%2C+such+as+%22I+am+an+entrepreneur+who+owns+my+own+part+of+something.%22+Or+maybe+you+are+benign+and+say+something+like%2C+%22I+own+this+store+and+manage+people.%22+Whatever+the+answer%2C+the+reality+is%2C+we+rarely+answer+from+the+perspective+of+why+we+do+what+we+do.%3C%2Fp%3E%0D%0A%3Cp%3EConsider+when+asked+%22what+do+you+do%2C%22+does+a+sense+of+pride+begin+to+swell+inside.+If+you+don%27t+find+this+happening%2C+perhaps+we+should+talk+about+your+exit+strategy.+I+suspect%2C+however%2C+that+most+of+us%2C+if+we+pay+close+attention%2C+find+we+come+from+a+place+of+pride+and+passion.+This+is+a+natural+experience+for+many+who+go+into+business+for+themselves.%3C%2Fp%3E%0D%0A%3Cp%3EI+pondered+this+topic+recently+because%2C+here+at+The+Rawls+Group%2C+we+are+a+quirky+group+of+individuals+with+a+diversity+of+backgrounds+endeavoring+to+change+the+perception+of+succession+planning.+It+is+sometimes+difficult+to+explain+what+we+do%2C+because+it+is+different.+But+we+never+find+it+hard+to+talk+about+the+passion+for+why+we+do+it.+What+I+landed+on%2C+from+my+own+personal+experience%2C+is+simple.+By+changing+your+mindset+from+talking+about+the+tactical+elements+of+what+you+do+every+day+to+why+you+do+it%2C+you+change+the+dynamics+of+the+conversation.+The+receiver+who+asked+you+the+question+finds+your+voice+getting+a+little+louder+with+confidence%2C+and+maybe+your+body+language+becoming+more+animated.+Before+you+know+it%2C+you+have+expounded+upon+why+you+went+into+business+for+yourself%2C+the+opportunities+you+hope+to+provide+individuals%2C+and+maybe+even+the+impact+you+hope+to+make+in+the+community.%3C%2Fp%3E%0D%0A%3Cp%3EWhy+we+do+what+we+do+is+at+the+core+of+who+we+are.+Our+why+is+the+belief+we+can+make+a+tremendously+positive+impact+in+the+lives+of+our+employees%2C+customers%2C+communities%27+families+and+all+the+extended+people+reliant+upon+the+continued+success+of+the+business.+When+we+allow+ourselves+to+let+that+passion+show%2C+it+becomes+infectious.+It+becomes+our+unique+value+proposition+to+all+those+who+we+interact+with+daily.+A+personal+brand%2C+in+a+sense%2C+for+how+we+are+remembered%21%3C%2Fp%3E%0D%0A%3Cp%3EIf+you+are+feeling+drained+by+the+day+to+day%2C+take+a+moment+and+think+about+your+why.+If+your+culture+feels+sluggish%2C+communicate+your+why+to+your+people.+And%2C+if+you+are+having+a+tough+time+recruiting+good+talent+or+getting+new+customers+in+the+door%2C+infuse+your+why+into+all+your+recruiting+and+promotional+material.%3C%2Fp%3E%0D%0A%3Cp%3EAs+you+are+pondering+your+%3Cem%3Ewhy%3C%2Fem%3E%2C+consider+the+impact+of+it+on+the+future+of+your+business.+Have+you+put+the+proper+safeguards+in+place+to+ensure+that+passion+continues+as+you+grow%3F+Specifically%2C+weave+it+into+your+business+and+succession+planning.+If+you+are+unsure+if+it+is+time+to+think+about+your+succession+planning%2C+think+about+why+you+got+into+business+in+the+first+place+and+determine+if+that+is+something+you+want+to+protect+and+grow+into+the+future.+Passion+is+infectious%2C+tap+into+to+it%2C+share+with+others+and+it+will+act+as+an+engine+to+get+you+where+you+want+to+go.%3C%2Fp%3E%0D%0A%3Cp+style%3D%22border-top%3A+3px+solid+%23DDDDDD%3B%22%3E%26nbsp%3B%3Cem%3E%3Cstrong%3EDan+Iosue%3C%2Fstrong%3E+is+an+Associate+of+The+Rawls+Group%2C+a+business+succession+planning+firm.+Dan+specializes+in+dealing+with+the+issues+that+must+be+resolved+by+business+owners+to+implement+succession+strategies+geared+towards+building+business+value.+For+additional+information%2C+visit+%3Ca+href%3D%22http%3A%2F%2Fwww.rawlsgroup.com%22+target%3D%22_blank%22+rel%3D%22noopener%22%3Ewww.rawlsgroup.com%3C%2Fa%3E+or+call+407-578-4455.%3C%2Fem%3E%3C%2Fp%3E
Published: May 29th, 2018

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