Carvel® Ice Cream Introduces Yellow "m" Character M&m's® Cake As Part Of Exclusive Licensing Agreement With Masterfoods Usa

ATLANTA (Tuesday, September 06, 2005) - Carvel Ice Cream is proud to introduce the Yellow "M" Character ice cream cake, made from 54 oz. of Carvel's premium vanilla ice cream filled with M&M'S® MINIS® Milk Chocolate Candies and fudge, layered with Carvel's famous chocolate crunchies, and covered with creamy whipped frosting. The new product will be produced by Celebration Foods, Carvel's manufacturing and distribution division, and is available in over 8,500 supermarket and club outlets, and through all participating Carvel franchise locations.

###