COMFORT KEEPERS TARGETS PANAMA CITY, PALM BAY AND PORT ST. LUCIE FOR GROWTH

DAYTON, Ohio, March 21, 2007 …quot; Comfort Keepers Franchising, Inc.
(CKFI), a growing national franchise offering companionship and other
in-home care services for aging adults is targeting Panama City, Palm
Bay and Port St. Lucie for expansion. Company plans call for 13 new
franchises to open now through 2010, adding to the existing 54 offices
operating throughout the state.

According to the U.S. Census Bureau, of the 15.9 million people in the
Florida in 2000, 16.8 percent were over the age of 65. The percentage
is expected to increase to 27.1 percent of Florida’s projected
population of 28.6 million by the year 2030

“Obviously, Florida is a key market for any company working with
seniors,” said Jim Booth, president and CEO of Comfort Keepers.
“Comfort Keepers is an ideal opportunity for entrepreneurs
particularly in an area with such expected growth.”

Comfort Keepers provides in-home services on an hourly, daily or
weekly basis with tailored packages customized to an individual’s
needs. Packages include companionship, meal preparation, light
housekeeping, grocery shopping, incidental transportation, laundry,
recreational activities and more.

All caregivers are employees and have criminal, driving and credit
background checks that ensure dependability and reliability. In fact,
families employing Comfort Keepers’ services versus an independent
caregiver are not responsible for worker compensation, taxes,
background checks, or theft and injury liabilities.


“The majority of Comfort Keepers’ franchisees were drawn to the
concept because of personal experiences in caring for an aging adult,”
said Jeff Bevis, executive vice president of franchise development for
CKFI. “At the end of the day, our franchisees are successful business.

The vast majority of Comfort Keepers franchisees rent, own or lease
relatively small office space. Territories include a contiguous
cluster of zip codes that total approximately 175,000 people. The
initial investment ranges from $56,400 to $88,800, which includes the
franchise fee. The fee includes extensive initial and ongoing
training, marketing materials and field support. A unique royalty
structure rewards franchisees as their business grows.

“My daughter and I came to business because of her experience as an
occupational therapist,” said Gainesville Comfort Keepers’ owner Lynn
Domenech. “She saw that there was an incredible need and came to me.
Together, we researched and found several possibilities, but only one
stood above the rest.”
Domenech added, “The support we receive from the corporate team has
been a tremendous factor in our success. From our humble beginnings
to now having three offices …quot; Gainesville, Ocala and Leesburg …quot; we
couldn’t have done it without the incredible CK team including fellow
owners here in Florida.”

For more information about Comfort Keepers or to talk with someone
about the franchise opportunities, please visit www.comfortkeepers.com
or call Jim Brown, director, franchise development, at 888-801-1121.

About Comfort Keepers
Founded in 1998 by a registered home health care nurse and her
husband, the Comfort Keepers franchise system has grown to over 550
locations in 45 states, Canada, the UK, Australia, New Zealand, and
Ireland. Comfort Keepers has ranked as one of the top five franchises
in senior care Entrepreneur Magazine’s Franchise 500 for the past five
years. For more information about Comfort Keepers, visit
www.comfortkeepers.com. Each office is independently owned and
operated.

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