The Dairy Queen® System Offers More Bang for the $5 Buck With Nationwide Launch of Value Lunch

$5 Buck Lunch includes a Signature DQ® Sundae

April 11, 2013 // Franchising.com // MINNEAPOLIS, Minn. – In an economic climate where consumers are looking for value particularly at lunch, the Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), has responded with a new $5 Buck Lunch offer that will appeal to everyone, even a value buyer like Berkshire Hathaway Chairman Warren Buffett.

The DQ® $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice of a ¼ lb. GrillBurger™ with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat.

The treat category leader and leader in the quick service restaurant industry has added $5 Buck Lunch to give budget-minded consumers more bang for their buck with a lunch offer that includes, at no extra cost, a choice of sundae.

Offer may vary in Texas. For more information about the Dairy Queen system, visit DairyQueen.com. Follow the DQ system on Twitter at twitter.com/dairyqueen or visit the DQ Facebook fan page which has more than 5.6 million friends. Become a friend on Facebook at facebook.com/dairyqueen.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,100 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

Contact:

Chris MacDonald
Pierson Grant PR
Web: piersongrant.com
Web: highimpactdigital.com
cmacdonald@piersongrant.com
(954) 776-1999 ext. 230
C: (561) 907-6650

IPREX Global Public Relations

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Investing in something with staying power was very important to us. The DQ® system has been around for more than 75 years and appeals to people of all ages. They really live by the ‘smile and a story’ mentality. People remember their experiences with the DQ® brand. From working with everyone at the DQ® corporate office, it is clear that the brand has a well-defined identity and is constantly looking forward without losing sight of what the core of the brand is.

Aimee Sims
Dairy Queen® Franchisee, AR

The Dairy Queen® brand is a legacy brand that has stood the test of time. We have enjoyed being associated with the overall happiness of the brand and working with the Dairy Queen® corporate team has been a pleasure. We were attracted to the menu variety the DQ Grill & Chill® model which includes both food and fun treats.

Henry Atkins
Dairy Queen® Franchisee, SC

DQ® is different from so many other QSR brands because it has a legacy of creating smiles and memories across many generations. There is no better feeling that flipping a blizzard for someone who is reliving a childhood memory or serving the first blizzard to the next generation of DQ fans.

Blake Lively
Dairy Queen® Franchisee, AR