Roy Rogers® Lands Big Fish Flavor With New Beer-Battered Cod Sandwich

Just in Time for Lent, Western-Themed Quick-Service Chain Introduces New Fish Offering Featuring Fillets Covered with Yuengling®-Accented Coating

February 17, 2021 // Franchising.com // FREDERICK, Md. - As the season of Lent arrives, Roy Rogers® Restaurants has introduced a new sandwich certain to satisfy guests fishing for a tasty new seafood option. Available now through April 4, the Beer Battered Cod Sandwich features a quarter-pound natural-cut cod fillet coated in Yuengling®-infused batter, topped with American cheese and tartar sauce and served on a corn-dusted Kaiser roll. Portion packs of malt vinegar are also available upon request. Pricing at participating locations is $5.99 for a standalone sandwich or $8.49 for a combo meal including a side and regular-sized fountain beverage. A platter with two full-sized pieces of battered cod, a small order of fries and a second side is also available for $10.99.

“We’re very excited to debut our Beer Battered Cod as a new choice for guests seeking fish as an alternative to chicken or beef,” says Mark Jenkins, senior director of marketing for Roy Rogers. “We worked hard to find a delicious flavor profile to distinguish our latest limited-time offering and are confident it will be a hit both with full-time fish lovers and those abstaining from eating meat during this holiday season.”

Incorporating Yuengling beer batter in its new sandwich recipe is the latest instance of Roy Rogers including a brand-name ingredient on its menu. Previous rollouts have included the Texas Pete® Spicy Chicken Sandwich featuring the popular hot sauce, a bacon cheeseburger with Duke’s® chipotle ranch sauce joining Jalapeño poppers and pepper jack cheese, and a Brisket Burger Melt combining Roy Rogers’ juicy cheeseburger with shredded Smithfield® brisket, grilled onions and a tangy barbecue sauce. In addition, Edy’s® ice cream has been the featured brand in all Roy Rogers shakes for several years.

“Our guests are selective in their tastes and loyal to brands,” explains Jenkins. “Yuengling is a Pennsylvania brand loved throughout the MidAtlantic region that our restaurants serve. We expect this sandwich to go over very well throughout our system.”

SOURCE Roy Rogers® Restaurants

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