Edible® Dips Into Provo, Utah With New Store Opening

Leader in Gifts and Treats Launches New Interactive Store Prototype in the Happy Valley

May 19, 2021 // Franchising.com // PROVO, Utah - Edible® opened its new store in Provo on May 17. Located at 225 N University Parkway #27, the store provides guests with a wide variety of classic gifts and treats, bringing a smile to locals of the Happy Valley.

The Provo store features Edible’s® new prototype design, which modernizes guests’ experiences and cultivates an atmosphere that brings the iconic arrangement process to life. In addition, a selection of new grab-and-go items is available for sale, allowing fans of the brand to enjoy Edible’s® signature chocolate dipped delights while out and about.

“We are committed to growing Edible® strategically, especially in markets that are eager to embrace our concept and enjoy all of the delicious treats that have made the brand a household name. With this new store opening, Edible® offers the Provo community a new way to interact with the brand’s gift crafting process creating an experience unlike any other,” said Patricia Perry, Vice President of Franchise Development for Edible®. “Our team is confident that our entrance into Provo market will be extremely fruitful for the brand and we are delighted to share not only a new prototype but also some delicious new products with the local fans.”

Edible® continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From bouquets to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s® insulated trucks with contact-less delivery through its seamless e-commerce system. Edible’s® ongoing commitment to innovation is the driving force in delivering a memorable, celebratory retail moment for guests.

Not only does the Provo store feature Edible’s® frequent menu innovation, most recently with the introduction of cupcakes to the Edible Bakeshop™, but it has also created between five to ten new jobs within the community offering sustainable careers for those in the area. Edible® treats as well as the brand’s classic delights are available for locals to sink their teeth into through delivery, online ordering, in-store pickup and walk-in services.

The Provo Edible® store is open from 9 a.m. to 5 p.m. Monday through Saturday.

SOURCE Edible Brands®

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