Wings Etc. Embraces Sweet-Heat Trend With New Hot Honey Sauce, Cocktail

April 29, 2024 // Franchising.com // FORT WAYNE, Ind. - Wings Etc. is answering the demand for sweet and spicy flavors with its debut of the new Hummmin’ Hot Honey Sauce and Hot Honey Margarita, both available for a limited time.

The Hummmin’ Hot Honey Sauce incorporates two of Wings Etc.’s 21 signature wings sauces: peppery “TNT” sauce and fresh-made habanero “Wall” sauce. The combination of those fiery flavors with honey and select spices yields a sweet-spicy (“swicy”) sauce that brings a kick to Wings Etc.’s Buffalo wings and their popular Crispy Chicken Sandwich, served on a toasted brioche roll with lettuce, tomato, pickle and a side of fries.

Wings Etc.’s new Hot Honey Margarita is a balanced yet electrifying blend of complex flavors, beginning with Dwayne Johnson’s small-batch, handcrafted Teremana Blanco Tequila. House-made Hot Honey, Finest Call Triple Sec and Finest Call Lime Sour round out the drink, garnished with a lime wheel. A Hot Honey and Tajin rim is the finishing fusion of flavors.

A test run of the new Hummmin’ Hot Honey Sauce proved that heat and sweet is a hit. The Hummmin’ Hot Honey Chicken Sandwich was the fourth-best-selling sandwich overall and ranked second among chicken sandwiches during a trial period earlier this year. The sauce was also a favorite on wings.

The Hummmin’ Hot Honey Chicken Sandwich and Hot Honey Margarita will be available for lunch and dinner starting April 30, 2024.

SOURCE Wings Etc.

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