Seniors Helping Seniors® In-Home Care Services Expands in Burlington, Massachusetts

November 24, 2025 // Franchising.com // BOSTON, Mass – Seniors Helping Seniors® in-home care services is building a workforce of caregivers who create relationships with their senior care clients. Now, local resident Susie Ginsburg has opened a new location to serve the greater Burlington and North Boston communities.

After more than a decade in the rare disease advocacy space, Ginsburg knew she wanted her next chapter to look different. Having spent years helping patients and families navigate complex health systems, she was ready to do something more personal and community-based. Discovering Seniors Helping Seniors® gave her the opportunity to merge her social work background with her passion for helping others, while creating a meaningful local impact.

“I’ve always known I wanted to help people navigate the system,” Ginsburg said. “As work became more challenging, I realized I had the confidence to do something different, and here I am.”

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care.  

“We prioritize the best possible care for our seniors, and that means partnering with only the most passionate franchisees,” said Seniors Helping Seniors® President Namrata Yocom-Jan. “That’s exactly what we’ve found with Susie as a new franchisee Partner, who is well-equipped to provide in-home services to those in need throughout Massachusetts."

SOURCE Seniors Helping Seniors®

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