Velox Valuations Launches New Franchise in the South Bay

November 24, 2025 // Franchising.com // SILICON VALLEY – Velox Valuations announces the launch of its newest franchise, which will serve California’s South Bay and the greater Silicon Valley region. 

Erik Ulrich has been in the appraisal space since the early 2000s. As a certified appraiser with decades of experience, Ulrich will lead the mission to revolutionize the appraisal process for property owners in the South Bay with a thorough understanding of the region, timely communication, fast turnaround times and a necessary human touch to provide reliable, comprehensive results.

“Velox Valuations represents what a true appraisal business should be. After learning more about the system, opening a Velox franchise in the South Bay felt like the natural next step,” said Ulrich. “My focus is always going to be providing property owners with reliable valuations through a modern approach, which is exactly what the flourishing real estate communities here in Silicon Valley and the South Bay region need. Forget the days of customer service robots and delayed results – property owners, lenders and attorneys will soon see a positive difference in the appraisal process with Velox Valuations.”

The new franchise will serve clients across the South Bay. The area’s growth and large tech hub provide a strong marketplace for expansion. Silicon Valley maintains some of the highest home values in the country, and Ulrich brings expertise in high-value properties and complex appraisals.

“Erik brings the exact type of leadership and expertise that we look for in franchise owners,” said Chad Barker, CEO of Velox Valuations. “With his background and understanding of the region’s unique housing landscape, we have no doubt he will uphold Velox’s mission to elevate the appraisal industry across the South Bay.”

SOURCE Velox Valuations

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