
Dawn Lafreeda
President/CEO
Den-Tex Central Inc.
Dawn Lafreeda is CEO and President of Den-Tex Central. Her business has grown from her first franchised unit, purchased when she was just 23, to 72 units today. She started working as a Denny’s hostess when she was 16, and then took a job at a software company where she learned accounting, payroll, and the business skills needed to pursue her dream of self-employment. Dawn also serves as Treasurer of the Board of the Denny’s Franchisee Association and sits on the Development Brand Advisory Council for Denny’s, Inc.
Units: 72
Recent Articles Featuring Dawn Lafreeda
FCXC session featured multi-unit franchisees who discussed selecting the right brand, overcoming challenges, and strategies for growth
- Kevin Behan
- 1,468 0
The 2025 Multi-Unit Franchising Conference, franchising's signature event, sets attendance record
- Kerry Pipes
- 3,142 0
The 2022 Multi-Unit Franchising Conference returned to its springtime schedule at the new Caesars Forum in Las Vegas… with a bang!
- Kerry Pipes & Eddy Goldberg
- 6,858 1





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