Childrens Feature Articles

Who ever forgets those early embarrassments? The careless and overheard remark in high school that gets repeated for months, the ticket for running a stoplight the day after you got your license-everyone knows those.

Mary Carol McDaniel and her husband Frank own three (soon to be four) Pump It Up franchises in Alabama and Tennessee. But unlike most multiple unit franchisees, they didn't do a lot of research or planning or interviewing of franchisors to decide on a concept. It walked up to them.

Jo Kirchner never planned to run a school system. Happily operating her own public relations firm near Atlanta, in 1988 she made a presentation to the Roswell Chamber of Commerce, which was starting a marketing program to attract developers of high quality homes. She got the job, and she started making presentations to area groups about the marketing project.