Fitness Feature Articles

Fitness Feature Articles

Franchise Sector Showcase

Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

How Title Boxing Club is using its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 4,765 Reads 50 Shares
We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 3,745 Reads 20 Shares
Service brand franchises continue to grow across all sectors entering 2022
  • Eddy Goldberg
  • 3,322 Reads 4 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,800 Reads 10 Shares
Planet Fitness will acquire more than 100 locations from one of its franchisees
  • Kerry Pipes
  • 4,108 Reads 3 Shares
Multi-unit partners bring Crunch Fitness to Auburn, Alabama market this week
  • Kerry Pipes
  • 4,053 Reads 20 Shares
3rd annual Franchise Innovation Awards showcase the best of the best in creating new solutions, goods, and services in the face of a 100-year pandemic
  • Kerry Pipes & Eddy Goldberg
  • 9,804 Reads 18 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 4,515 Reads 4 Shares
How 5 brands are using social media for branding, recruiting, and more in mid-2021
  • Helen Bond
  • 7,727 Reads 48 Shares
BodyStreet’s entry into the U.S. franchise market shows one way to succeed
  • Peter Schwarzer
  • 5,247 Reads 67 Shares
Franchise Business Review’s annual Franchising@Work study on employee engagement and satisfaction includes feedback from more than 4,000 respondents
  • Eric Stites
  • 4,693 Reads 6 Shares
MSA Worldwide
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Investments in service brands continue growing as operators from all sectors seek diversification during the ongoing pandemic
  • Eddy Goldberg
  • 3,703 Reads 7 Shares
Planet Fitness takes home Franchise Update’s annual Franchise Marketing Leadership Award for its “United We Move” streaming workout campaign
  • Kerry Pipes
  • 3,247 Reads 35 Shares
Multi-unit operator acquires 13 more existing Club Pilates locations and the licenses for 16 additional locations.
  • Kerry Pipes
  • 4,059 Reads 34 Shares
By improving communication within departments, locations, and other teams, your organization can create a world-class employee experience that people won’t want to leave.
  • Jess Pischel
  • 5,028 Reads 17 Shares
Our monthly roundup of consumer marketing news and developments
  • Eddy Goldberg
  • 3,468 Reads 5 Shares
Welcome to “Good, Bad, and Other News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
  • Eddy Goldberg
  • 2,549 Reads 5 Shares
With 102 units, Jamie Weeks is the largest franchisee of Orangetheory Fitness and has no plans to slow down anytime soon
  • Kerry Pipes
  • 13,774 Reads 224 Shares
With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 7,362 Reads 18 Shares
Multi-unit operators have a distinct advantage to capitalize on the coming post-Covid recovery – if they recognize the changes already under way
  • Darrell Johnson
  • 3,875 Reads 23 Shares
Due diligence for service brands is different, part 2
  • Michael Arrowsmith
  • 3,118 Reads 17 Shares
Dogtopia
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Are private equity investments in multi-unit operators changing the face of franchising?
  • Darrell Johnson
  • 7,586 Reads 44 Shares
Two multi-unit franchisees, one with 102 Orangetheory Fitness studios, one with 27 Scooter’s Coffee units, on how they’ve responded to Covid-19
  • Franchise Update Media
  • 2,929 Reads 11 Shares
Due diligence for service brands is different, part 1
  • Michael Arrowsmith
  • 3,748 Reads 36 Shares
Europe is gradually reopening for business on a country-by-country basis - carefully
  • Christophe Angleys
  • 4,371 Reads 2 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
  • William Edwards
  • 5,931 Reads 3 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
  • Darrell Johnson
  • 3,987 Reads 16 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
  • Helen Bond
  • 4,889 Reads 18 Shares
Newest acquisition deal takes largest Orangetheory Fitness operator to more than 100 locations.
  • Multi-Unit Franchisee
  • 8,983 Reads 20 Shares
As Covid shuttered businesses in many industries, more franchisees are exploring the service sector, especially non-brick-and-mortar brands
  • Eddy Goldberg
  • 3,885 Reads 5 Shares
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