Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 9,844 Reads 22 Shares
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
  • 7,622 Reads 15 Shares
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 5,727 Reads 3 Shares
For Alexander C. Johnson, giving back to his community is part of his nature. This second-generation franchisee is now paying it forward, sharing his know-how and leadership skills with the next generation as they navigate their way through the food and hospitality industry.
  • Helen Bond
  • 8,147 Reads 56 Shares
So how do we do better? Especially today, in a time when record low unemployment and rising wages are prompting employees to at least consider improving their job situation, if not downright jumping ship.
  • Eddy Goldberg
  • 6,690 Reads 23 Shares
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
  • 6,066 Reads 4 Shares
Retaining great employees is the key to success in franchising, or in any business for that matter. This is especially true in retail businesses, where your company is represented by the people who deal directly with your customers
  • Eddy Goldberg
  • 58,602 Reads 62 Shares
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
  • Sara Wykes
  • 16,452 Reads 124 Shares
We are finally entering a cycle of higher inflation expectations. Is that good for franchising? That's not a trivial question as it can significantly affect unit performance and expansion decisions.
  • Darrell Johnson
  • 9,442 Reads 48 Shares
By now, bitcoin has become a household word. The idea of a digital, unregulated "cryptocurrency" elicits strong responses. Some have heralded bitcoin as revolutionary. Others, such as JPMorgan Chase CEO Jamie Dimon, denounced it as a "fraud." But in January of this year, Dimon walked that comment back, and declared, “The blockchain is real.” Why the change?
  • Joyce Mazero and William Sentell
  • 21,486 Reads 25 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 7,093 Reads 17 Shares
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If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 3,815 Reads 38 Shares
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 8,275 Reads 12 Shares
Effective succession planning can bring value to your business in the beginning as well as at the end.
  • Kendall Rawls
  • 5,929 Reads 33 Shares
Learn how 4 brands are using digital technology, plus tips from a marketing pro
  • Sara Wykes
  • 7,153 Reads 39 Shares
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
  • Eric Levy, Eddie Block, and Peter Vogel
  • 9,909 Reads 22 Shares
Life was full of promise when Tammy Whitworth and her husband Todd launched their first Window World franchise location in 1999 in Wilmington, North Carolina.
  • Kerry Pipes
  • 27,771 Reads 2,339 Shares
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 10,329 Reads 7 Shares
Larry Oberly, president and CEO of SpeedPro Imaging, knows from personal experience what it's like to be a franchisee. This provides him with an additional level of insight as he grows into his new role at SpeedPro.
  • Kerry Pipes
  • 15,203 Reads 165 Shares
My career in business began at an unconventional location: the Brewhouse Grill in Hermosa Beach, Calif. Fresh out of college, I worked there as a waitress.
  • Jocelyn Mangan
  • 11,569 Reads 14 Shares
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 19,337 Reads 8 Shares
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Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 18,372 Reads 309 Shares
With the U.S. economy entering a period of inflation, franchise brands may have to raise prices
  • Darrell Johnson
  • 9,888 Reads 1 Shares
Andrew Howell, 29, has been in franchising for just four years but he is making big waves in Florida with his growing chain of Tropical Smoothie Cafes.
  • Kerry Pipes
  • 13,124 Reads 7 Shares
8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 11,484 Reads 4 Shares
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 11,071 Reads 1 Shares
Anil Yadav has graced the pages of this magazine before. He's well-known as a man whose work ethic took him from a Jack in the Box fry cook to the brand's largest franchisee, with 227 restaurants.
  • Kerry Pipes
  • 34,729 Reads 62 Shares
Tutor Doctor focuses on quality prospects and international growth
  • Scott Thompson
  • 11,224 Reads 201 Shares
Understanding the Emerging Impact of the NextGen of Franchise Leaders and Consumers.
  • Kendall Rawls
  • 10,434 Reads 12 Shares
Carl Howard has served at the helm of Fazoli's for the past decade. In that time, he has helped lead the brand through numerous challenges and successes, helping it become America's largest fast-casual Italian brand, a thriving and growing franchise with more than 200 locations in 26 states.
  • Kerry Pipes
  • 14,154 Reads 54 Shares
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