Technology Feature Articles
Informative Technology franchise articles to support business buyers, franchisees, and franchisors.
Social media marketing news you can use. This week: 1) Using old photos for brand marketing on "Throwback Thursday" on Twitter, Instagram, and Facebook; 2) New social network Peach provides a cautionary lesson for brand marketers; 3) a visit to Facebook's headquarters provides insights into how its News Feed works; and 4) a handy guide to "right sizing" images for social network platforms.
- Daniel Lieberman
- 3,606 Reads
Franchising is full of creative entrepreneurs and marketers. With creativity, however, comes the desire to explain franchising in terminology that differentiates a brand from its peers.
- Paul Wilbur
- 6,908 Reads
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
- Kerry Pipes
- 3,984 Reads
Social media marketing news you can use. This week: Guess what? 9 out of 10 U.S. adults want ads - but their way; Marriott's digital video campaign seeks to attract younger travelers; Facebook updates its "real name" policy after member pushback; Twitter patents "social media drone" for aerial selfies (are you ready?).
- By Daniel Lieberman
- 3,153 Reads
Annie Aggarwal, whose parents Renu and Bharat Aggarwal moved to Texas from India in 1989, recalls her extended family's surprise in 1997 when her mother decided to use her savings to purchase a Subway franchise in Houston.
- Debbie Selinsky
- 10,556 Reads 6 Shares
Results from the 2016 Annual Franchise Development Report (AFDR) were unveiled in October at the 17th annual Franchise Leadership & Development Conference.
- Eddy Goldberg
- 6,366 Reads
Dan Tarantin is president and CEO of Harris Research, franchisor of Chem-Dry and N-Hance Wood Renewal. Chem-Dry, founded in 1977, is a carpet and upholstery cleaning brand with more than 3,500 locations in 50 countries and provides services to nearly 10,000 homes daily.
- By Kerry Pipes
- 4,739 Reads 1 Shares
Tired of hearing about Gen Y, better known as the Millennials? Here comes Gen Z, your next wave of customers and employees!
- Adam Pierno
- 5,286 Reads 1,021 Shares
When it comes to hiring, BrightStar Care franchisees Maureen and Peter Moore count on more than just credentials to get the job done.
- Helen Bond
- 11,374 Reads 1 Shares
Sport Clip's franchise recruitment process earns the brand a strong 2nd place in the 2015 STAR Awards for Best Overall Performance.
- Helen Bond
- 4,802 Reads
Jonathan Barnett has a portfolio full of ideas and plans for his expanding the Oxi Fresh Carpet Cleaning brand.
- Kerry Pipes
- 5,869 Reads 14 Shares
When it comes to being a "STAR" franchise development player, the best keep winning--and they keep working to get better.
- Helen Bond
- 7,108 Reads 4 Shares
In case you hadn't noticed, a new generation has begun applying for full- and part-time jobs: Generation Z.
- Adam Pierno
- 3,617 Reads 1 Shares
When Jon-Anthony Lui was growing up, he watched closely as his father achieved success in franchising, selling products such as real estate and insurance. But the bright young entrepreneur found his niche when he began working for Tutor Doctor, which offers one-on-one tutoring to children in the home.
- Debbie Selinsky
- 7,007 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 16,694 Reads 4 Shares
Pam Harper says she learned at an early age the commitment and tenacity it takes to run a small business. She drew inspiration and strength from observing her own parents toil to make their businesses succeed.
- Kerry Pipes
- 6,104 Reads 1 Shares
It's really incredible how much technology continues to evolve! There are so many tools available to assist franchisors with their development plans today, and at CruiseOne integrating technology is an essential part of our development strategy.
- Franchise Update
- 4,301 Reads
At Jersey Mike's Subs, technology, marketing, operations, and strategy are so intertwined, "We joke back and forth about who's in charge of who, because there's so much overlap," says Rich Hope, the company's CMO.
- Eddy Goldberg
- 4,885 Reads 1 Shares
Jon-Anthony Lui was Tutor Doctor's first franchisee to reach $1 million in sales, and in 2014, he became the brand's largest franchisee, and was named Franchisee of the Year.
- Debbie Selinsky
- 8,856 Reads 2 Shares
On May 20, 2013, when strong tornadoes tore through Moore, Okla., Brandon Boozer and his family were lucky. Their home wasn't damaged, though some of their closest neighbors lost everything.
- Debbie Selinsky
- 6,682 Reads 3 Shares
For Frank Milner, it's all about the journey. Milner, CEO of Tutor Doctor, sees his role in the Canadian franchise brand as a natural extension of his passion and determination to make organizations succeed and to provide customers with the best products and services possible.
- Kerry Pipes
- 5,693 Reads 1 Shares
How Houlihan's uses an array of analytics and business intelligence to improve its marketing.
- Jen Gulvik
- 3,711 Reads 2 Shares
The most important metrics for marketing should be cost per lead and cost per sale. Cost per lead is the media cost divided by the number of legitimate leads.
- Franchise Update
- 5,745 Reads 1,021 Shares
Franchise systems play up their technology as a differentiator, but Oxi Fresh delivers--in a big way. In fact, other service brands have approached them about using a customized version of their home-built software.
- Eddy Goldberg
- 4,030 Reads 2 Shares
When Aslam Khan was a youngster growing up in a poor mountain village in Pakistan, his world didn't include knowledge of luxury cars, homes, designer apparel, or the other trappings of money.
- Debbie Selinsky
- 22,476 Reads 38 Shares
Marina MacDonald, CMO at Red Roof Inn, serves two audiences: its lodging clientele and its franchisees -applying her nearly three decades in hospitality to satisfy both.
- Kerry Pipes
- 4,243 Reads
You can say this about William Bruce: he's not afraid of change or embracing new challenges.
- Kerry Pipes
- 9,727 Reads 83 Shares
"Increasingly, leadership today is defined not just by how many hours you spend at your computer, but your ability to connect to others, says Carol Bartz, former Yahoo CEO and Lisa Lambert, founder of UPWARD."
- Eddy Goldberg
- 3,974 Reads
Technology has become essential to the operation of franchised businesses around the world. This incudes not only operating the actual business, but managing the franchisor-franchisee relationship across country and continent boundaries.
- William Edwards
- 17,675 Reads
The way Steven Taylor and Chris Smith see it, operating multiple brands just makes their business better.
- Helen Bond
- 12,304 Reads
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