Market Planning - Franchising.com

Market Planning

Growing your franchise brand to full market and media saturation requires a solid, effective plan. Market planning requires demographic research, mapping tools, and plenty of additional resources. One option for successful local and regional marketing is to engage third-party companies to help define and set your plan for each market you operate in.

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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
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Wendy Odell Magus is in the driver's seat, a position she relishes--and excels at. With more than two decades in marketing, she understands both the consumer and franchise sides of marketing and communication
  • Kerry Pipes
  • 3,671 Reads 34 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,575 Reads 1,014 Shares
  • Jennifer Kushell
  • 3,424 Reads 60 Shares
Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 6,771 Reads 2 Shares
Customer journey mapping is a hot topic for the leaders of franchise organizations.
  • Jack Mackey
  • 12,103 Reads 1 Shares
Cheryl and Joey Robinson operate 35 Supercuts locations in the Los Angeles area. Cheryl represents their company, Sapphire Ventures, on the board of the Supercuts Franchise Association (SFA).
  • Jack Mackey
  • 3,494 Reads 31 Shares
John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
  • Kerry Pipes
  • 5,511 Reads 1,022 Shares
When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
  • Kerry Pipes and Eddy Goldberg
  • 3,752 Reads 198 Shares
Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
  • James Mulcahy and Steven Emmons
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I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.
  • Melinda Caughill
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Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
SPONSORED CONTENT
What seems to have changed is a couple of yahoos in a pizza joint sticking cheese up their nose can threaten a global brand.
  • Eddy Goldberg
  • 26,231 Reads 23 Shares
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,146 Reads 27 Shares
I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
  • Jack Mackey
  • 3,656 Reads 89 Shares
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
  • Franchise Update
  • 4,604 Reads 195 Shares
I don't think I'll get much of an argument if I try to convince you that innovation is important.
  • Jack Mackey
  • 5,928 Reads 1 Shares
Franchisors seeking to build a loyal customer following and remain competitive in 2011 must develop and deliver national and local marketing programs for their franchisees--deploying the latest social media tools in addition to their traditional methods.
  • Kerry Pipes
  • 4,273 Reads 168 Shares
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