Market Planning
Growing your franchise brand to full market and media saturation requires a solid, effective plan. Market planning requires demographic research, mapping tools, and plenty of additional resources. One option for successful local and regional marketing is to engage third-party companies to help define and set your plan for each market you operate in.
RECENT HEADLINES
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RenderSEO is a marketing technology company that combines a powerful local search management platform with unbeatable client support.
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David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
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Wendy Odell Magus is in the driver's seat, a position she relishes--and excels at. With more than two decades in marketing, she understands both the consumer and franchise sides of marketing and communication
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If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
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Terri Snyder's 30 years of experience in foodservice marketing include stints with Pizza Hut, Domino's, and T.G.I. Friday's.
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Customer journey mapping is a hot topic for the leaders of franchise organizations.
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John Dillon is a straight shooter in describing what he's been doing as vice president of marketing and product development at Denny's.
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When the keynotes, panelists, and attendees at a conference can't stop talking about emerging technology and social media tools, it says a lot about the current state of franchise marketing.
- Kerry Pipes and Eddy Goldberg
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Despite the best intentions and bona fide efforts of reasonable clients, not every lawsuit is avoidable.
- James Mulcahy and Steven Emmons
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I remember learning a song as a little girl that has stuck with me ever since. The tune was about friendship and is one you've probably heard too.
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What seems to have changed is a couple of yahoos in a pizza joint sticking cheese up their nose can threaten a global brand.
- Eddy Goldberg
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Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
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I recommend you get your management team together and take them to see the baseball movie "Moneyball," adapted from the book by Michael Lewis.
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Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
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I don't think I'll get much of an argument if I try to convince you that innovation is important.
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Franchisors seeking to build a loyal customer following and remain competitive in 2011 must develop and deliver national and local marketing programs for their franchisees--deploying the latest social media tools in addition to their traditional methods.
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