Challenge the Pros

Franchise sales and development professionals answer topical and challenging questions here. These include issues related to franchise brand growth, using new technologies, building sales teams, and recruiting top franchisees and supporting them in the field by providing ongoing education, training, and new products and services.

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Challenge the Pros: Lori Osley on Developing The Discovery Day Process

Franchise Update Media

September 1st, 2025

Baesman Group

Baesman Group creates personalized marketing strategies to transform direct-to-consumer campaigns from One to Many to One to One through customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution.

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Challenge the Pros: Tony DiPietro on Developing The Discovery Day Process

Challenge the Pros: Kelly Tope on Developing The Discovery Day Process

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Challenge the Pros: Melissa Davis on Developing The Discovery Day Process

Discovery day is key--Express uses it to align vision, culture & fit with potential franchisees

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1,630 Reads 2 Shares

Challenge the Pros: Gerardo Flores on Developing The Discovery Day Process

Marco's Pizza's Discovery Day builds trust through transparency, culture, and two-way conversations

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1,555 Reads

Challenge the Pros: Jeff Sturgis on Attracting the Most Promising Prospects

Jeff Sturgis, Chief Development Officer of Another Broken Egg Cafe, discusses how to attract promising prospects

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2,183 Reads 19 Shares

Challenge the Pros: Brooks Speirs on Attracting the Most Promising Prospects

Brooks Speirs, Vice President of Franchise Sales of Bojangles discusses how to attract promising prospects

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1,745 Reads 21 Shares

Challenge the Pros: Carolyne Canady on Attracting the Most Promising Prospects

Carolyne Canady, Chief Development Officer of Dave's Hot Chicken discusses how to attract promising prospects

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1,707 Reads 3 Shares

Challenge the Pros: Lisa Montanio on Attracting the Most Promising Prospects

Lisa Montanio, Director of Franchise Development of CMIT Solutions discusses how to attract promising prospects

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2,394 Reads 10 Shares

Challenge the Pros: How Michael Abramson Fosters Franchisee Engagement Before Launch

Brand executive Michael Abramson discusses franchisee engagement before the first location opens

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2,050 Reads 5 Shares

Challenge the Pros: How John Palumbo Ensures Franchisee Success Before the Grand Opening

Brand executive John Palumbo discusses franchisee engagement before the first location opens

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2,385 Reads 14 Shares

Challenge the Pros: From Signing to Opening: Mark Jameson's Tips for Keeping Franchisees Motivated

Brand executive Mark Jameson discusses franchisee engagement before the first location opens

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2,353 Reads 5 Shares

Challenge the Pros: Tom Welter Shares How They Keep Franchisees Engaged Before Opening Day

Brand executive Tom Welter discusses franchisee engagement before the first location opens

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2,278 Reads 8 Shares

Challenge the Pros: Paul Damico discusses recruiting multi-unit franchisees

Join Fuzzy's Taco Shop as a multi-unit franchisee for growth in the fast-casual-plus restaurant market

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2,891 Reads 5 Shares

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Challenge the Pros: Jeremy Vitaro discusses recruiting multi-unit franchisees

Targeting experienced multi-unit franchisees, Qdoba drives growth with strategic recruitment and support.

Franchise Update Magazine
2,490 Reads 5 Shares

Challenge the Pros: Lynette McKee discusses recruiting multi-unit franchisees

Recruiting passionate multi-unit franchisees with strong support, innovation, and growth strategies

Franchise Update Magazine
2,206 Reads 3 Shares

Challenge the Pros: Jordan Wilson discusses recruiting multi-unit franchisees

Authority Brands excels in recruiting and supporting multi-unit franchise owners for smart growth

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2,327 Reads 3 Shares

Challenge the Pros: Michael Weaver discusses emphasizing the customer experience

Executive Michael Weaver with Pearle Vision discusses the customer experience

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3,050 Reads 18 Shares

Challenge the Pros: Rich Roneree discusses emphasizing the customer experience

Executive Rich Roneree with Bodybar Pilates discusses the customer experience

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3,130 Reads 3 Shares

Challenge the Pros: Tim Arpin discusses emphasizing the customer experience

Executive Tim Arpin with Scooter's Coffee discusses the customer experience

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2,872 Reads 3 Shares

Challenge the Pros: Ammy Harrison discusses emphasizing the customer experience

Executive Ammy Harrison with Penn Station East Coast Subs discusses the customer experience

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2,680 Reads 5 Shares

Challenge the Pros: Tom Wood discusses using AI and ChatGPT at Floor Coverings International

The CEO of Floor Coverings International discusses AI and ChatGPT

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2,929 Reads 4 Shares

Challenge the Pros: Gregg Majewski discusses using AI and ChatGPT at Craveworthy Brands

The Founder &CEO of Craveworthy Brands discusses AI and ChatGPT

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3,122 Reads 1 Shares

Challenge the Pros: Josh York discusses using AI and ChatGPT at GymGuyz

Josh York , the Founder & CEO of GymGuyz discusses AI and ChatGPT

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4,375 Reads 19 Shares

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Challenge the Pros: Vanessa Yakobson discusses using AI and ChatGPT at Blo Blow Dry Bar & LashKind

Vanessa Yakobson, the CEO of Blo Blow Dry Bar & LashKind discusses AI and ChatGPT

Franchise Update Magazine
3,176 Reads 2 Shares

What are your operations team's key roles and objectives at Altitude Trampoline Park, and how do you support them?

Robert Morris, Vice President of Development and Global Operations at Altitude Trampoline Park discusses the key roles of their operations teams.

Franchise Update Magazine
4,873 Reads 1 Shares

What are your operations team's key roles and objectives at Häagen-Dazs, and how do you support them?

Häagen-Dazs prioritizes brand reputation, sales growth, and training for its operational teams, conducting regular inspections, implementing a Mystery Shopper program, and providing continuous hands-on training to enhance customer experience and support its teams nationwide.

Franchise Update Magazine
3,374 Reads 3 Shares

What are your operations team's key roles and objectives at The Cleaning Authority, and how do you support them?

The Cleaning Authority transforms residential cleaning businesses through dedicated business coaches, personalized mentorship, and proven processes, ensuring quality service and franchise success for over 25 years.