CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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CMO Roundtable With Co-Founder and Chief Marketing Officer of Playa Bowls,...

Franchise Update Media

May 19th, 2025

JBecca

JBecca powers franchise growth with award-winning marketing strategies, unmatched data intelligence, and personalized support systems. Our proprietary SaaS platform gives franchises an ecosystem of efficiency and visibility into ROI.

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CMO Roundtable With VP of National Brand Marketing at Junk King, Crissy...

CMO Roundtable With Chief Marketing Officer of Cicis Pizza, Maria Trujillo

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CMO Roundtable With Chief Marketing Officer of WellBiz Brands, Elyse Blouin

Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend

Franchise Update Media
1,229 Reads 11 Shares

CMO Roundtable with FullSpeed Automotive's Chief Marketing Officer, Stacey Pool

Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics

Franchise Update Magazine
2,487 Reads 31 Shares

CMO Roundtable with Scenthound's VP of Marketing, Hannah Keyser

Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics

Franchise Update Magazine
2,407 Reads 20 Shares

CMO Roundtable with Best Life Brands' Chief Marketing Officer, Jennifer LoBianco

Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics

Franchise Update Magazine
2,174 Reads 7 Shares

CMO Roundtable with MassageLuXe' VP of Marketing, Stephanie Hill

Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics

Franchise Update Magazine
4,290 Reads 91 Shares

CMO Roundtable: Scott Johnson, Chief Marketing Officer of Checkers & Rally's

AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.

Franchise Update Media
3,098 Reads 4 Shares

CMO Roundtable: Jack Bachinsky, Chief Marketing Officer of Hand & Stone Massage and Facial Spa

Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT

Franchise Update Media
2,674 Reads 7 Shares

CMO Roundtable: Chris Ives, Chief Financial Officer/Head of Marketing of Bubbakoo's Burritos

At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.

Franchise Update Media
2,606 Reads 17 Shares

CMO Roundtable with Moran Family of Brands' Chief Marketing Officer, Amanda Maquet

Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience

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3,124 Reads 28 Shares

CMO Roundtable with Buzz Franchise Brands' Chief Marketing Officer, Angela Zerda Paules

Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience

Franchise Update Magazine
2,277 Reads 2 Shares

CMO Roundtable with Zaxby's Chief Marketing Officer, Patrick Schwing

Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience

Franchise Update Magazine
3,369 Reads 89 Shares

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CMO Roundtable with Premium Service Brands' Chief Marketing Officer, Madeleine Zook

Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience

Franchise Update Magazine
2,869 Reads 9 Shares

CMO Roundtable with Celebree School's Chief Marketing Officer, Laura Rice

Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement

Franchise Update Magazine
3,986 Reads 25 Shares

CMO Roundtable with Mathnasium's Chief Marketing Officer, Michael Stanfield

Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals

Franchise Update Magazine
3,309 Reads 4 Shares

CMO Roundtable with Re-Bath's Chief Marketing Officer, Sharon Villegas

Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes

Franchise Update Magazine
2,963 Reads 1 Shares

CMO Roundtable with Massage Heights' Chief Marketing Officer, Ashley Schuetz

Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation

Franchise Update Magazine
3,456 Reads 10 Shares

CMO Roundtable with Hand & Stone's Chief Marketing Officer, Jack Bachinsky

Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.

Franchise Update Magazine
3,325 Reads 20 Shares

CMO Roundtable with Chicken Salad Chick's Chief Marketing Officer, Tom Carr

Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.

Franchise Update Magazine
3,507 Reads 10 Shares

CMO Roundtable with Smoothie King's Chief Marketing Officer, Marianne Radley

Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.

Franchise Update Magazine
3,528 Reads 1 Shares

Crisis Communication at ServiceMaster Brands

When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?

Franchise Update Magazine
4,613 Reads 71 Shares

4 Key Components of a Crisis Communication Plan

When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?

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3,811 Reads 12 Shares

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CMO Roundtable with Payroll Vault's Jessica Martin

How technology is helping Payroll Vault measure the ROI of their marketing and ad spend

Franchise Update Media
3,055 Reads 2 Shares

CMO Roundtable with MassageLuXe's Kristen Pechacek

How technology is helping MassageLuXe measure the ROI of their marketing and ad spend

Franchise Update Media
3,184 Reads 100 Shares

PJ's Coffee CMO on the Rapidly Growing Brand's 2023 Marketing Plans

PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing

Franchise Update Media
4,851 Reads 121 Shares

How Mosquito Authority Is Using Social Media To Attract Quality Leads

We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.