Franchise Sales - Franchising.com

Franchise Sales

The franchise recruitment process is not just about closing the deal. It's about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you'll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.

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RWS Tridion
RWS helps organizations in breaking down communication barriers and enhancing connections with their audiences-whether they are employees, franchisees, partners or customers-across the globe.
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MSA Worldwide
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Discovery Day is show time! Whether you have one franchise or a thousand, this special event propels your sales process to a crescendo.
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We asked James R. Walker, Chief Development Officer at The Johnny Rockets Group, how his company is using technology to identify, reach, and track prospects. Here's what he had to say.
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Objective: Candidate gains insights and understanding of the opportunity from owners. Review the results of your candidate's conversations.
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We asked Chris Cheek, chief development officer at Toppers Pizza, what role diversity plays in his brand's recruitment and development process. Here's what he had to say
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Stories are the basis of human communication and decision-making. We use stories to relate to one another and make sense of the world around us.
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Everyone knows the names of the most popular business books and the gurus who wrote them: Peter Drucker, Tom Peters, Ken Blanchard, Jim Collins... you know the list.
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Now's the time to start pre-closing your prospect. As franchise pros stress, "The best close starts with the opening!" This is the most opportune time to set expectations and take control through leadership.
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The face of America's franchise owners is changing. In the traditional franchise model, the franchisee purchases a brand and follows an operator's manual.
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This meeting with your prospective candidate is the most important step in the recruitment process. It's your first real "date," the one that determines whether you two have what it takes for a serious relationship.
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Most young franchisors have their sales executive initially screen and pre-qualify prospects.
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The foundation of your successful selling program starts with your sales process.
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Best-selling business author and trainer Zig Ziglar once said, "People don't buy drills, they buy holes."
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Franchisee validation is driven by three factors. The first is unit-level economics. Are franchisees' financial returns meeting their expectations?
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What you don't know, you can't measure. And what you can't measure, you can't improve!
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Franchise Performance Group has been studying and creating franchise sales "tipping points" since 2002. In this e-book we identify and explain the 10 Keys to Creating a Tipping Point.
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Getting the most from your advertising spend is more important than ever. These 9 tips can help you become more effective at choosing where you place your ads - and how to evaluate the results.
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This is the first of a three-part series on how to optimize your franchisee conventions.
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As a bootstrap franchisor, there certainly are ways you can gain public attention through your own personal efforts.
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Jersey Mike's has developed a recruitment system that's strong on speed, efficiency, and good communication, says Brian Sommers, vice president of franchise development for the Manasquan, N.J.-based franchisor.
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Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
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For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.
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Last year the headline on our Annual Lead Generation Survey story in Franchise Update magazine read: "Adapt or Die."
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Who is your ideal franchise buyer? Let's begin with knowing your market.
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Try a few of these selling tips to sharpen your process and accelerate your inquiry-to-close cycle.
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What are you doing to create a compelling, response-driven recruitment website for your brand?
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The Annual Franchise Development Report (AFDR) from Franchise Update Media Group is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
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The good news for franchise recruitment is there are key lead generation sources that will work to various degrees of success.
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The rapid increase in social media channels has provided new opportunities to build relationships with promising franchisee prospects, but it also has brought new levels of confusion, uncertainty, and a feeling of overload.
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Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
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Core values are today's "X factor" in franchise development. To succeed in this business, franchisors must effectively position their concept in the marketplace, offering compelling benefits to both customers and potential franchise buyers. By creating a dynamic culture you'll add a powerful dimension to your brand, which can catapult your organization beyond the competition.
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