Customer Service
Outstanding customer service gives any franchise business an unbeatable competitive advantage. Achieve this by training and empowering local management, and consider retaining a third-party expert to manage real-time feedback. Learn about programs, resources, and tools to improve customer service and gain important feedback to use at both the local and corporate level.
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Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
- John DiJulius
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How 7 franchisees are using their loyalty programs to attract and retain customers.
- Sara Wykes
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One of my close friends called me and said his son, who had recently graduated college, was looking for a good financial services firm he could do business with in the city where he was living.
- John DiJulius
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How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
- John DiJulius
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To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
- John DiJulius
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Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
- John DiJulius
- 12,882 Reads 17 Shares
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
- John DiJulius
- 27,750 Reads 13 Shares
Dealing with customer complaints that make it to senior executives is a critically important strategy.
- John DiJulius
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These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
- John DiJulius
- 4,066 Reads 15 Shares
Customer service guru John DiJulius draws customer service lessons from United Airlines' latest gaffe.
- John DiJulius
- 5,809 Reads 17 Shares
Learn how to teach your Millennial employees the skills of customer service - and improve everyone's' experience!
- Katie Mares
- 4,426 Reads
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
- John DiJulius
- 4,357 Reads 1 Shares
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
- Daniel Lieberman
- 3,645 Reads
Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
- John DiJulius
- 3,596 Reads 2 Shares
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
- John Tschohl
- 6,181 Reads
6 things that make a brand indispensable - and its customers loyal. How many of these boxes can you check for your brand?
- John DiJulius
- 3,894 Reads 22 Shares
Customer service excellence, the key to attracting and retaining customers, begins at the top. Is your brand's leadership team on board?
- John DiJulius
- 3,423 Reads
Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?
- John DiJulius
- 4,255 Reads
Customer service expert John Tschohl offers 6 customer service principles that empower employees and build better businesses.
- Multi-Unit Franchisee
- 23,147 Reads 1 Shares
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
- John Tschohl
- 8,216 Reads 3 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
- Amber Tiffany
- 4,386 Reads
How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
- Jack Mackey
- 3,695 Reads 16 Shares
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