Franchise Sales
The franchise recruitment process is not just about closing the deal. It's about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you'll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.
RECENT HEADLINES
September 2nd, 2025
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Baesman Group creates personalized marketing strategies to transform direct-to-consumer campaigns from One to Many to One to One through customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution.
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The top 7 reasons franchise sales teams fall short—and what to do about it
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Franchise Update’s annual Mystery Shopping exercise reveals some old problems and some new solutions
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We asked Luis Font, Co-Founder of The Camp Transformation Center, how he has used innovation to enhance his brand’s lead generation and recruiting efforts.
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Selling franchises to younger candidates means offering them more than just financial incentives
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6 reasons buying a franchise is not like buying a job
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Are you making any (or all?) of these 5 simple mistakes as a recruiter? Here’s how to stop – and improve your results!
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Is your success at franchise sales the result of practice and skill development, or have you just been lucky all these years?
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If you’re an emerging brand considering using franchise brokers to help jump-start your sales, read this before jumping in
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Looking to grow your qualified leads in 2022 (and who isn't?). Check out these 6 tips from FranConnect
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We asked Josh Skolnick, CEO and co-founder of Horse Power Brands, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
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In franchise sales, asking the tough questions up front saves everyone a lot of time and effort
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We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
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Use this simple process to transform sales presentations into profitable conversations
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Asking evocative questions to prospects is a powerful way to improve your results
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Driven Brands’ VP of franchise development on his 10 steps for effectively nurturing and onboarding new franchisees
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The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: brokers.
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The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Sales closing ratios
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The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: Measuring cost per lead and cost per sale.
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The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Digital Spend – Budget vs. Effectiveness
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New study finds that franchise businesses earn more money at resale than non-franchise businesses.
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